Marketing Packages

Get more customers by increasing your web traffic and leveraging the Internet to grow your business with ZDigital’s SEO services. We make SEO tangible and we produce tangible deliverables for you. Our comprehensive SEO services will increase your website traffic. Our unique process combines software and personal service to create a custom online SEO marketing solution for your business.

SEO can be confusing but ZDigital makes it easy. Unlike most of our competitors, all of the SEO work that we do has measurable and visible deliverables, so you know exactly what our team will do for you.

WE MAKE SEO SIMPLE.

Our SEO packages will make a measurable difference for you. Our unique process will assess your current online condition, then we will get to work on the most important tasks first. We start with the basics and work up to the advanced SEO activities, if desired. At a minimum, there are a few quick wins that will make a big difference in your online findability quickly and economically.

1. It all starts with keywords 

Choosing the right keywords for your SEO is an important step in your SEO success. Our team will research and develop a list of keywords for your business, then we will prioritize the keywords based on Google data on search volume. The outcome is selecting the highest-performing keywords that will be strategically implemented into your website and Google profile. Once selected, the keywords need to be implemented into the page titles, descriptions, and keywords in your site’s code.

Our team will evaluate your off-page SEO and prioritize getting it optimized.

2. Content

Google’s algorithm evaluates a website’s content to determine if the website is relevant for the searcher. Strategically curated written content, including page titles, headlines, descriptions and other text ensure that your keywords are prominent and properly emphasized throughout your website.

3. Website Technical Basics

Load time, security, and mobile optimization. 

Google’s software is analyzing every website on an ongoing basis. In addition to ranking your site based on content and keywords, there are three critical technical requirements that it checks for:

Does this website load fast? Is it secure? Does it work on iPhones and tablets?

If a website fails in any of these tests, it is sure to be heavily penalized in SEO results.

4. Optimize Your Google Profile

Your Google Business Profile is a key to success in local search ranking success. Logically, Google weighs and tracks a business’s use of its platform. There are many advanced features that few business utilize. Did you know that you can add individual pages for your products or services? You can also post FAQs, respond to reviews, and make Google Posts. All of this content remains as part of your Google digital footprint and SEO strategy.

A fully built out Google Business Profile packs a lot of punch in local search rankings - and less than 5% of businesses have this right!

Getting this properly set up is a major requirement if you want to see local SEO results. To learn more, see our Google Business Page 36 point checklist here:

5. Quality Backlinks

Search Engines and Major Directories

When Google’s crawlers find links to your website in the top search engines and directories, it signals that your business is current and relevant. When Google finds consistent information across these sites, it establishes even more credibility for your domain. Backlinks have long been a part of successful SEO campaigns.

6. Social Media Presence

Being established with a Facebook Business account, as well as being set up on Instagram, Houzz, Yelp and other key sites, (depending on your business type) is an important signal to Google that your business is relevant and current. Ongoing posting activity helps, but the first step is to make sure that you have these key accounts claimed and properly set up. When we set up or optimize your accounts, we will use keywords and phrases that prospects are likely to use when searching for a business like yours.

7. Reviews

Your star rating, your number of reviews, and the “recency and frequency” of your reviews are all part of the algorithm. If one business has a 3-star rating and the other has a 5-star rating, which is Google most likely to serve up first when searched? The number of reviews is a key factor as well. If two businesses both have a 5-star rating, and one has 6 reviews and the other has 55, it’s pretty obvious which business the algorithm will favor. We will help you develop a steady stream of reviews to impact your SEO.

8. Google Posts

Being active with the Google Post feature is one of the best ways to signal to Google that you are relevant and current. The content in Google posts should always emphasize your targeted keywords. Google archives your posts in your Google profile, so each post adds to your online presence, adding new and ongoing content for Google’s algorithm to find and impact your SEO ranking. 

9. Facebook & Instagram Posts

Being active on Facebook and Instagram (and other social media sites) is a way to get more people to discover your business online. Social media enables you to post unique content and establish followers, and your followers will share your content and new potential clients will be exposed to your business. More content and more activity will create an increase in traffic to your website, and all of these elements will improve your SEO effectiveness.

Ongoing: Signals: Posting & Online Activity 

Once your digital footprint is professionally established, continuous online activity is needed to signal relevance to Google. This ongoing online activity, (that Google calls “signals”) is picked up by Google’s crawlers. Consistent activity improves your presence and overall relevance, which Google weighs heavily into its ranking for search results.

Other signals include adding new content on your website, ongoing social media posts, Google posts, client reviews, Facebook likes etc. A website that’s been left sitting for months or years is going to get far less relevance points than a website with content being added and regular posting activity.

À la Carte SEO Services:

Keywords: Development & Implementation / Off Page SEO

To keep things simple, think of “off page” SEO as the technical work that isn't visible to your site's visitors on your website. This includes the behind the scenes work that directly impacts the indexing of your website by Google and other search engines. These techniques include optimizing site speed, developing proper metadata, and accurate page titles and descriptions that are picked up by Google and establish each page's relevance to Google the desired search terms.

Our team will create a comprehensive list of targeted keywords that you want your website to rank for, then we will research through Google’s tools to determine how many searches are performed monthly for each term. The result is a prioritized list of keywords ranked by monthly consumer search volume.

Next, our team will develop the proper “metadata” to enter into the backend of your website, including page titles and descriptions. This process will properly set your website up to be found by Google and other search engines and will increase your organic search traffic.

Google Business Profile Optimization (36-Point Checklist)

Google Business Profile optimization and ongoing activity - including posts, uploading photos, adding Q&A, getting and responding to reviews, etc. signals that a business is active and current. Without a GBP properly set up (with basics like proper business category selection), a business won’t appear in search results because Google doesn’t know what type of business it is.

Listing Boost - Registration With The Top 40+ Search Engines And Listing Sites:

Oftentimes, a business has old phone numbers, addresses and other incorrect information spread across multiple directories and search engines. This contradicting information confuses Google. The second step in SEO effectiveness is to be sure that your business is in the top 40-60 search engines and directories with consistent information including your web address, address and phone number.