Case Study
Patrick’s Accounting Solutions Website Redesign
Client: Patrick’s Accounting Solutions, Tacoma, Washington
Objective: Redesign Patrick’s Accounting Solutions website to improve credibility, online visibility, and user experience.
Patrick’s Accounting Solutions is a well-established accouting firm operating in the Tacoma Area, known for its high-quality personal and business accounting services. Despite its solid reputation, Patrick’s Accounting Solutions struggled with an outdated website that failed to attract and convert online visitors effectively.
Before
After
Approach
1. Website Redesign:
Verification Process: Our team initiated the claiming process by verifying Patrick’s Accounting Solutions business ownership with Google. This involved verifying the business address through a video verification submitted to Google, ensuring that Patrick’s Accounting Solutions had a legitimate presence at the listed location.
- Modern Design: ZDigital created a modern, responsive design tailored to reflect Patrick’s Accounting Solutions brand identity and professionalism. The new design prioritized aesthetics and functionality, ensuring compatibility across all devices.
- User Experience: The website’s structure was revamped to enhance navigation, making it easier for visitors to find information about services and contact the company.
- Content Optimization: High-quality content, including service descriptions, professional photography was implemented to improve SEO and provide valuable information to potential customers.
- Call-to-Action: Clear call to actions were strategically placed throughout the site to encourage visitors to request quotes and contact the company.
- SEO: Meta titles, descriptions, headers, and keywords were optimized to improve search engine rankings and drive organic traffic. The site’s security, loading speed, mobile-friendliness, and overall performance were enhanced to ensure a smooth user experience and better search engine indexing.
Results
- Improved Credibility: The new website is crucial in projecting a high level of professionalism for Patrick’s Accounting Solutions and builds credibility with referrals and potential clients. High-quality design, intuitive navigation, and engaging content create a positive first impression, instilling trust and confidence.
- Higher Search Rankings: Patrick’s Accounting Solutions website saw an improvement in search engine rankings, and organic traffic to the website increased driven by improved SEO and content strategies.
Conclusion
The enhanced website, combined with improved local SEO efforts, solidified Patrick’s Accounting Solutions online presence, making it a go-to roofing service provider in the Tacoma Area.
The collaboration between Patrick’s Accounting Solutions and ZDigital demonstrates the transformative impact of a well-executed website redesign and optimization strategy. This project significantly improved the company’s online visibility, user engagement, and lead generation, contributing to overall business growth and success.
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