Case Study

How ZDigital helped Marc Losacco grow his electrical contracting business by over 200%

Google Maps search results for electricians in Fallbrook, CA, highlighting Losacco Electric, Custom Touch Electric, and Brizzi Electric with ratings, contact info, and locations marked on a map.

Problem: Losacco Electric was not appearing in Google search results for electricians in his area.

The business had plateaued as a one-man operation and Marc wanted to generate new business through the Internet.

Client Goals: Marc had maxed his referral network. He wanted to get online, but he’s not tech savvy and he was recommended to ZDigital by a friend. “In my first meeting with ZDigital, I told Steve that I wanted to come up first when people Googled electricians.”

Solution: Establish and optimize new Google Profile with ZDigitals 36-Point checklist to generate quality inbound calls through local search. Establish keywords and optimize the website, register Losacco Electric in top search engines and directories and implement a review program.

Google search results page for "losasco electric" with listings for reviews, contact information, and various sites including HomeAdvisor and BandMix.

BEFORE: Not in Google search results

This is a “before” Google search for Losacco Electric before engaging ZDigital for SEO services. Notice the empty space to the right of the screen – there was no Google Profile or website established – even when searching for Losacco Electric directly by name.

1/9

Google search results for "electrician in Fallbrook" showing a map with pinned locations and a list of electrical service providers with business names, contact options, and links to websites and directions.

After: Number one for “Electrician in Fallbrook” in Google Map search results.

2/9

Dashboard showing website analytics from June 1, 2024, to June 30, 2024, including metrics for active users, sessions, average session duration, page views, page views per session, and new users.

Losacco’s website received 124 active users in June 2024

3/9

Dashboard displaying a listing score of 687 with syncing progress, listings accuracy, listing score graph, citation growth at 107%, and total citations graph showing an upward trend over time.

We successfully registered Losacco Electric in 46 search engines and top directories and established backlinks to the Losacco electric website from the directories as well, resulting in a 107% growth in citations and strong domain authority. The end result is a listing score of 697, putting Losacco Electric in the top 3% for electricians nationally.

4/9

Google search results page for "Losacco Electric," featuring business information, services, and reviews for an electrical company operating in California.

Over time, Losacco Electric’s digital footprint has improved from literally non-existent to showing up first in his desired search areas and having the entire results page on Google controlled.

* These search resulting include scrolling, so we’ve stretched this out to 3 slides so we can zoom in

5/9

Google search results page for "Losacco Electric," showing a business listing with name, address in Temecula, CA, contact details, reviews, and website link.

His website – including direct navigation to his main website pages, dominates the left side of the screen and his Google Profile featuring his logo, areas served and a 4.9 rating out of 5 stars, dominates the right side.

*Top of Search Results Page

6/9

Google search results for "Losacco Electric" showing company details, services, contact information, business hours, and reviews.

As you scroll down, Losacco’s directory listings with positive reviews and social media accounts are to the left and the Posts, Q&A and welcome message to the right.

*Middle of Search Results Page

7/9

Google search results page for 'Losacco Electric' showing business information, related searches, and customer reviews. Products, photos, and links for nextdoor.com and BBB are also visible.

As you scroll to the bottom of the screen, the directories continue to show and the bottom of the Google Profile – featuring the product pages, and the review section round out the bottom.

*Bottom of Search Results Page

8/9

Comparison of Google search results for "Lassoan Electric" before and after an unspecified event. The "Before" screenshot shows standard search results, while the "After" screenshot displays enhanced search details.

From zero online presence to dominating local search.

Losacco Electric’s case study shows the transformation from a neglected and non-existant online presence to having a positive and effective presence that establishes credibility and generates quality new commercial and residential customers.

9/9

Step 1: Establish a Google Profile

We navigated Google’s verification process and optimized the profile with our 36-point checklist.
We established the keyword strategy to implement in the Google Profile and website.
We built out the profile with content and keywords targeting “Electrician in Fallbrook”.

Step 2: Manage and Update Google Profile on an ongoing basis

We updated the profile on a regular basis, including adding photos and creating content including FAQs, featured services, and Google Posts, all of which give Google’s software content to find.
We implemented review support program.

Step 3: Search Engines & Directory Registration with Backlinks

Register business with top 40+ search engines and directories.
Create backlinks from 40+ most credible websites.

Results:

Achieved #1 ranking in local search for “Electrician in Fallbrook”.
Multiple successful keyword searches in desired local areas.
Increase in new business generated through Google local search.

“A business with no Google Profile does not show up in local Google search results. (In the old days, this would be like not being in the phone book or not being listed in 411).“

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Why ZDigital As Your Marketing Partner?

We’ve developed over 1,000 websites and we specialize in helping small and medium-sized businesses be found and look good.

Your success is important to us and we work hard for you. Our mission is to help you get more clients through effective Internet marketing.

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We’ll have your Google Profile optimized and looking great - with virtually no work on your part. We’ll handle it all. Not tech savvy? No problem. We work with small business owners all day, every day. And we speak your language.